Our Heritage

A Shrewsbury Tradition

Serving the community for over 25 years with authentic flavors, homemade recipes, and a passion for culinary excellence.

The Story Behind the Counter

Freshness is Our Foundation

At AJ's Deli & Catering, we believe that the best meals start with the best ingredients. Since we opened our doors in 1999, we've remained a family-owned and operated institution in the heart of Shrewsbury, NJ.

What started as a small local deli quickly grew into a community favorite, known not just for our signature Reubens and fresh-baked bagels, but for the warmth and personal touch we bring to every order.

Today, we continue that legacy of excellence, combining traditional deli craftsmanship with modern culinary flair to serve both our daily walk-in customers and large-scale corporate catering clients.

Located in Shrewsbury, NJ

Proudly serving the Monmouth County area.

Assorted deli meats and cheese slices
Our Philosophy

What We Stand For

The core values that guide everything we do, from our kitchen to your table.

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Quality First

We source only the finest meats, cheeses, and produce. If it's not the best, it doesn't make it to your plate.

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Community Rooted

Proudly serving Shrewsbury for over 25 years. We're more than a deli; we're a part of your daily life.

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Family Traditions

Every recipe is a piece of our history, prepared with the same care we use in our own home.

Our Timeline

A Journey of Flavor

1999

The Beginning

AJ's Deli & Catering opened its doors with a simple goal: serve the best Reuben in Shrewsbury.

1999

2008

Catering Expansion

Due to popular demand, we launched our full-service catering division.

2008

2015

Modern Refinement

We updated our shop while keeping the traditional deli heart our customers love.

2015

Today

25+ Years Strong

Still family-owned, still fresh, and still your favorite local spot.

Today

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